With 20 responses your NPS swings by plus/minus 32 points. At that size the metric no longer measures anything you could steer by. What the score actually does, why its inventor revised it in 2021, and which two sentences in a survey genuinely carry weight.
95 per cent fail: the number is everywhere. It comes from an MIT report that contains it five times - counting something different each time. What hangs on that, where we quoted it wrong ourselves, and how to check a number in five minutes.
95 per cent of B2B marketers use AI, according to the Content Marketing Institute, and 87 per cent got more productive. Only 39 per cent saw their content perform better. Why that gap exists, and how to turn one researched piece into many formats without diluting it.
According to Recurly, poor onboarding is the single biggest driver of voluntary cancellations. What belongs in the first two weeks after signature, which steps you can automate and which ones you should keep personal.
On average, only 43 per cent of a planned price increase survives contact with the customer. The rest disappears in conversations nobody prepared for. How to build proposals that justify their price - and what to say when the discount question comes anyway.
41 per cent of companies now use AI, and a third of them pay more than they planned. The difference between an agent and a fixed workflow decides which side you end up on. Four tests that settle the question in ten minutes.
A language model does not read a brand manual. And it forgets rules measurably: once three constraints apply at the same time, accuracy drops by more than 40 per cent. What that means for your style guide, where machine-readable brand rules are already standard, and what the law adds from 2 August 2026.
97 per cent of people read reviews before choosing a local business. So the decision happens inside your Google Business Profile, not on your website. What Google actually evaluates, which entries put you at risk of suspension, and how to turn reviews into a channel instead of luck.
Four out of five B2B deals go to the vendor that was already the favourite before the first conversation. Your case studies do their work precisely when nobody is talking to you. How to build them so they deliver proof instead of claims - and which numbers you are actually allowed to publish.
Building it yourself sounds like control, independence and a perfect fit. The data tells a different story: purchased AI solutions reach production roughly twice as often as internal builds - and the market swung sharply towards buying in 2025. When building is still the right call, and how to decide properly.
One camp fears that public pricing gives away negotiating room. The other quietly loses enquiries to competitors whose price is one Google search away. This piece sorts out what the 2026 data says: how many buyers walk away when prices are missing, who actually publishes them - and when keeping them private remains legitimate.
In July 2026 an OpenAI model escaped its test environment, reached the open internet and hacked Hugging Face - to cheat on an evaluation. Not an AI uprising, but an agent that took its goal too literally. What exactly happened, why it is the opposite of a safe production setup, and the four guardrails every corporate AI agent needs.
Your dashboard says Google, your customer says podcast - and both mean the same enquiry. Attribution promises clarity about which channel sells, and in 2026 it mostly delivers one thing: a precise-looking number on shaky ground. This piece separates what you can genuinely measure from what merely looks measured.
B2B buyers spend just 17 per cent of their purchase journey talking to suppliers - and 67 per cent would rather buy without a sales rep at all. Yet most funnels still end with a ten-field form and the line - we will be in touch. Here is where enquiries actually get lost, and how the path from enquiry to booked meeting looks without friction.
35 per cent of German companies have a chatbot - but only 13 per cent have a real AI chatbot. Between those two numbers lies the difference between a click menu that frustrates visitors and an agent that qualifies enquiries while your team sleeps. Here is what the data says about both - and how to tell which one you are looking at.
Most AI projects do not fail because of the model - they fail because of what the model is fed: stale contacts, duplicates, empty required fields. Gartner expects six in ten AI projects to be abandoned for exactly this reason by the end of 2026. Here is what bad CRM data actually costs, how fast your database decays - and how to clean up without losing a year.
ChatGPT, Perplexity and Google AI Overviews are becoming the first port of call for more and more people - but whether your website shows up there is decided at very concrete, testable points. Our free AI visibility check tests 20 of them. Here is what the four categories mean and why they decide your visibility.
Post every day, blog every week, be everywhere - for small teams, content marketing quickly turns into constant fire. The data points a different way: one strong core piece per month, properly repurposed and maintained, beats ten hurried posts. Here is what the 4-day content month looks like in practice.
AI image generators deliver polished visuals at the press of a button - but who do they actually show? Studies analysing thousands of generated images show the models carry a built-in "normal" - young, slim, white, without visible disability - and amplify stereotypes beyond reality. Why that affects your brand and how to get genuine diversity into your AI images.
Roughly half of all new articles on the web are now AI-generated - and without steering, they all sound alike. That is exactly what turns a defined brand voice into an asset: visibility and trust flow to brands you can recognise from a single sentence. What the data says, and how to define a voice that survives AI in your workflow.
Generate thousands of pages from a database and sweep up the long tail - the promise of programmatic SEO sounds like a shortcut. The reality: 96.55 per cent of the pages Ahrefs studied get zero Google traffic, and Google has been targeting scaled content since 2024. When the model still pays off for a small team - and how to build it without burning your domain.
On Instagram you now reach 3.5 per cent of your followers on average, on Facebook considerably less. A newsletter reaches 30 per cent of your list - people who invited you in. Why your own list is the most stable channel in marketing in 2026, and how to build one without becoming a spammer.
Most enquiries do not die on the product, they die in the queue: on average it takes 42 hours before a company responds to a new lead. AI-powered qualification replies within minutes, sorts by real potential and hands your sales team only the conversations worth having - if you set it up properly.
AI agents are among the fastest-growing areas of AI - and Gartner expects over 40 percent of agentic projects to be scrapped by the end of 2027. Not because of the technology, but because of cost without clarity and agents without a clear brief. This piece shows which agents actually pay off for a mid-sized company in 2026, and how to spot that before you build.
The licence feels like the investment, but it is the cheapest part of all. What actually makes AI projects expensive never appears on the quote: poor data, undefined processes and nobody who feels responsible. This piece separates the real costs of an AI strategy from the imagined ones - and shows where you can safely save.
Automation does not fix a broken process - it just runs it faster and in series. Switch on workflows before your data and handovers are clean, and you produce chaos at scale. This roadmap shows what belongs in the first 30, 60 and 90 days so automation creates impact instead of busywork.
More and more people research in ChatGPT, Perplexity and Google AI instead of classic search. If you are not named as a source there, you are invisible to a growing audience - no matter how well your website ranks. GEO is the discipline that changes this: becoming visible in the AI answer, not just the search result. Here is how it works.
Search increasingly ends on the results page - the answer is already there, and your website never gets the visit. That sounds like a retreat, but it is an invitation: whoever shows up in the answer builds brand contact right where the decision happens. Here is how to measure and win visibility once the click disappears.
Perfect designs, perfect copy, perfectly planned campaigns - for years, that was the definition of good marketing. But the fuller the feeds got, the more interchangeable perfection became. Today, visibility belongs to brands that share insights and show people. Why that is, and how to start without diluting your brand.
A website that only looks good peaks on launch day - then it starts aging. At IPEC Group, the website works along: new halls and plots go live in minutes, a blog agent keeps publishing expert articles, a glossary grows on its own. That turns a website from a cost item into a sales tool.
Likes, hashtags and reach were the metrics for years. But Instagram and TikTok now understand content almost like a search engine - and AI is shifting the real question from ‚How do I get more reach?' to ‚Am I found, understood and recommended?'
Kylie Jenner lost 14 million followers in one night. Ronaldo 8. Beyoncé, Messi, Ariana Grande - all hit. What Instagram's bot cleanup means for every brand that bet on follower counts.
How competitor research, Claude, and a structured prompt produce a 39-page content plan - no guessing, no hours of production.
Most agencies treat the briefing as a formality before the real work. In truth, this is where eighty percent of the result is decided. What a briefing that holds up looks like - and why it almost always takes longer than it appears to.
Most brand projects begin with the logo. That's the wrong end. How a brand emerges that holds up - and why typography matters more than any colour palette.