Reporting and attribution: seeing which measure actually works
In the IPEC CRM, 96 enquiries, 201 events and 48 automatic checks come together in one record. We structure data from marketing, sales and operations so that it turns into a decision on Monday.
From raw data to decision
Pick an area and contact the right person directly.
SEEING WHICHMEASURE ACTUALLYWORKS.
Data from marketing, sales and operations lands in one record. On Monday it says what worked and what comes next.
DATA STRUCTURE
REPORTING
ATTRIBUTION
DECISIONS
IPEC Group, system in daily use. Plus 5 properties and 39 units on record.
ONE RECORDINSTEAD OF FOURSPREADSHEETS.
Every enquiry gets an owner, a deadline and an entry. Anyone who wants to know what happened reads it up instead of asking around.
DATA STRUCTURE
One place where the numbers come from, instead of four that disagree.
- Connect sources
- Define events
- Ownership
- Deadlines
- Automated live checks
ANALYSIS
What is on the table on Monday without anyone assembling it.
- Reporting
- Attribution
- Channel comparison
- Early warning
- Decision brief
- you do not know where an inquiry came from
- deadlines live in heads instead of the system
- reporting gets pieced together every month
Audience optimisation
from 1,200 €We evaluate your measures and their outcome, look at where competitors are visible and at which touchpoints your audience actually decides. The result is a recommendation on where budget and effort belong.
All entry points →
- Florent KastratiEngineering · Integrations · Data
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