Kristina Carnogursky is a strategist and art director with a clear focus on brands, systems and the future of communication.
She works at the intersection of strategy, design and technology - with the ambition to build brands with structural clarity and lasting impact. Her approach is analytical, visually precise and consistently aimed at effect.
She thinks brands not in single tactics but in systems: from positioning through communication to processes and scalability.
Kristina combines structural thinking with creative precision.
Her background in construction shapes her approach to this day: she analyses, reduces complexity and develops solutions that hold up over time. In 2015 she finished her training in structural and civil engineering in Vienna and developed an early understanding of systems, logic and feasibility. In 2019 she studied communication design in Berlin - the focus shifted to brand strategy, visual systems and the impact of communication.
At IMMER READY she worked as a designer and product manager, supporting projects end to end from idea to market launch. Early on she took ownership of conception, execution and steering of complex projects.
With her own brand „nichtdeintyp" and the 2021 fashion collection done with About You, she showed how larger projects can be steered strategically and executed successfully. The collection sold out within a short time - clear evidence of her grasp on positioning, product and market.
Her focus consciously shifted from pure design to strategic steering: how do clear brands emerge? What makes communication consistent? Which systems enable sustainable growth?
Even in her work as an illustrator - with projects for Milka among others - it isn't the artistic perspective that takes the foreground, but the understanding of brands and visual clarity.
In 2023 she returned to Vienna and began working at Blck Alpaca - specialised in integrating artificial intelligence into marketing and business processes. There she developed strategies helping companies use technology sensibly and evolve how they work. The collaboration continues today as a close partnership.
In 2026 she co-founds agentsie with her partners - with the ambition to unite strategic clarity, creative excellence and technological competence into one approach that doesn't just make companies visible but strengthens them structurally and prepares them for the future.
Today Kristina works with companies and brands on:
- Developing clear brand and communication strategies
- Building structured marketing and content systems
- Art direction with strategic ambition
- Integrating AI into existing business and marketing processes