Evgeniia is a social media strategist focused on positioning, content systems and sustainable growth.
She doesn't see social media as just a content channel but as a strategic instrument for brand development, reach steering and conversion optimisation.
Her work sits at the intersection of brand strategy, content logic and funnel thinking - with a focus on turning content into a working growth system.
Evgeniia has been working in marketing since 2020 and specialises in developing clear positioning, content architectures and funnel systems that don't leave reach to chance.
Her approach combines brand strategy with social-first thinking. The goal: turn visibility into a working growth system.
She ran social media and online communications for institutions like TU Wien and the European Forum Alpbach, where she developed concepts and grew reach - with a clear focus on audience growth, brand positioning and ticket sales.
Since 2024 Evgeniia has also been a self-employed influencer in the healthy lifestyle space. Within six months she grew her own community from 0 to over 50,000 followers - organically and strategically.
In parallel she supports several personal brands behind the scenes as a strategist focused on:
- Developing clear content strategies
- Building social-first funnels
- Structuring launch processes
- Sharpening positioning and messaging