IPEC Group
Marketing infrastructure for industrial real estate in CEEU.
Numbers from the run.
- Industry
- Industrial real estate
- Timeframe
- Ongoing engagement
- Team size
- +10 specialists
- Budget range
- ≈ €200k / year
A system instead of a campaign.
IPEC Group develops and markets industrial real estate projects in Slovakia - factory halls, logistics hubs, production sites in the D1 Park in Senec. The audience: international companies with concrete expansion needs.
The task was doubly hard: first, finding the companies across Europe that are actually expanding right now. Second, addressing the right decision-makers individually enough that they respond.
No internal marketing team, no existing infrastructure. They didn't need a campaign - they needed a system. Measurable, efficient, scalable.
Infrastructure that grows with you.
We took over marketing in full and built an infrastructure that grows with the company.
Website & Content Pipeline
First the foundation: a new SEO-optimised website with an automated content pipeline. An AI agent continuously publishes expert articles so the domain gains authority organically and delivers traffic long term.
Expansion Scoring
The part that makes the difference: a custom scoring system that evaluates European companies by expansion potential. No guesses - a metric built from growth signals, funding rounds and site expansions. The system updates itself and continuously delivers qualified leads.
Decision-Maker Analysis
For the highest-scoring companies comes deep analysis of decision-makers: how they communicate, what speaks to them, which channels they use. From those insights come highly individualised campaigns - visuals and copy per person, not per industry.
Content & Performance
Plus content in every format: photo, video, 360° tours of the halls, sales decks for sales conversations. Performance marketing on LinkedIn and Google runs in parallel, optimised on data.
What the system looks like.
SEO/GEO AgentAn agent monitors rankings and optimises content for classic search and for AI answers. The result is visible: Google's AI Overview cites ipec-group.com as a source. 
Blog AgentResearched expert articles on markets, law and logistics in CEE - with numbers and sources instead of filler. The agent writes continuously, humans approve. 
Glossary AgentA growing glossary for industrial real estate: every term structured, internally linked and readable for search engines and AI systems alike. 
ProductionReal photography from the properties - offices, halls, details. Produced for website, exposés and sales. 
AI ContentWhere a shoot isn't possible, photorealistic scenes are created with AI - consistent with the real imagery and deliberately used as a complement.
Four phases, from foundation to scale.
Foundation & Infrastructure
4 weeksBuilding the digital foundation. SEO-optimised website with automated content pipeline. AI agent for continuous expert articles and organic growth. Technical infrastructure for scalable marketing processes.
Lead Intelligence System
12 weeksDeveloping a proprietary scoring system for evaluating expansion potential. Metric-based assessment using growth indicators, funding rounds and site expansions. Self-updating database for continuous lead qualification.
Personalised Targeting
OngoingDeep analysis of decision-makers in qualified companies: communication style, preferences, channels. Creation of highly individualised campaigns with custom visuals and copy per key decision maker.
Content & Performance
OngoingProfessional content production. Photo, video and 360° captures of the properties. Sales presentations for sales conversations. Performance marketing on LinkedIn and Google with continuous optimisation based on engagement data.
Our brand finally has presence again, ever since our website looks this professional. We absolutely have to keep it this way.
Similar project? Let's talk.
A short conversation is enough to see whether a system like this is worth it for you.