IPEC Group
From the website to a sales system: visibility, lead intelligence, agents, data logic.
Numbers from the run.
- Industry
- Industrial real estate
- Timeframe
- Ongoing engagement
- Team size
- +10 specialists
- Budget range
- ≈ €200k / year
A system instead of a campaign.
IPEC Group develops and markets industrial real estate projects in Slovakia - factory halls, logistics hubs, production sites in the D1 Park in Senec. The audience: international companies with concrete expansion needs.
The task was doubly hard: first, finding the companies across Europe that are actually expanding right now. Second, addressing the right decision-makers individually enough that they respond.
No internal marketing team, no existing infrastructure. They didn't need a campaign - they needed a system. Measurable, efficient, scalable.
Infrastructure that grows with you.
We did not deliver marketing, we built a system that runs from the first search result to the handled inquiry: website and visibility, lead intelligence, agents for the repetitive work, and a CRM in which every inquiry has an owner, a deadline and an audit trail.
Website and visibility
First the base: a website that generates inquiries, and visibility in search as well as in AI answers. Fed by a content system that keeps delivering articles and glossary entries, approved by people. A building block of the system, not its core.
Expansion Scoring
The part that makes the difference: a custom scoring system that evaluates European companies by expansion potential. No guesses - a metric built from growth signals, funding rounds and site expansions. The system updates itself and continuously delivers qualified leads.
Decision-Maker Analysis
For the highest-scoring companies comes deep analysis of decision-makers: how they communicate, what speaks to them, which channels they use. From those insights come highly individualised campaigns - visuals and copy per person, not per industry.
Content & Performance
Plus content in every format: photo, video, 360° tours of the halls, sales decks for sales conversations. Performance marketing on LinkedIn and Google runs in parallel, optimised on data.
Sales system (CRM)
The end of the chain: a dedicated CRM for properties, units and inquiries. Every inquiry gets an owner, a deadline and an audit trail, and management sees at-risk units and expiring contracts. As of September 2026: 5 properties, 39 units, 96 inquiries, 201 documented events, 48 automated live checks.
What the system looks like.
ProductionReal photography from the properties - offices, halls, details. Produced for website, exposés and sales. 
AI ContentWhere a shoot isn't possible, photorealistic scenes are created with AI - consistent with the real imagery and deliberately used as a complement. 
Content systemBlog and glossary are produced continuously by agents and approved by people. A supplier of visibility, not the heart of the system.
Four phases, from foundation to scale.
Website and visibility
4 weeksBuilding the digital base: website with project and unit pages, content system for ongoing articles and glossary, visibility in search and AI answers.
Lead Intelligence System
12 weeksDeveloping a proprietary scoring system for evaluating expansion potential. Metric-based assessment using growth indicators, funding rounds and site expansions. Self-updating database for continuous lead qualification.
Personalised Targeting
OngoingDeep analysis of decision-makers in qualified companies: communication style, preferences, channels. Creation of highly individualised campaigns with custom visuals and copy per key decision maker.
Content & Performance
OngoingProfessional content production. Photo, video and 360° captures of the properties. Sales presentations for sales conversations. Performance marketing on LinkedIn and Google with continuous optimisation based on engagement data.
Sales system and operations
Since July 2026Dedicated CRM for properties, units and inquiries with roles, deadlines and an audit log. We keep running it: maintenance, development, availability.
From the website to a sales system.
from 800 to over 40,000organic impressions for the IPEC Group.
- Website
- Visibility in search and AI answers
- Lead intelligence: scoring and decision-maker analysis
- Agents: blog, glossary, inquiries
- CRM: ownership, deadline, audit trail
- Data logic: management view and live checks
What began as a new website is a sales system today: from visibility to the handled inquiry.
The metric describes visibility in organic search. It says nothing about the number of signed deals.
Our brand finally has presence again, ever since our website looks this professional. We absolutely have to keep it this way.
Similar project? Let's talk.
A short conversation is enough to see whether a system like this is worth it for you.