Milka Schokohaus
An illustrated Christmas world for Milka Austria - from design sheet to walk-in chocolate house.
- Industry
- FMCG · confectionery
- Format
- Illustration · POS
- Location
- Austria
- Timeframe
- Christmas campaign
A system instead of a campaign.
Milka Austria wanted more than a key visual for Christmas: a small world of its own. The Schokohaus - a house built bar by bar from chocolate - had to work on Instagram just as well as a walk-in build on site.
Kristina from our team illustrated that world: house variations made of chocolate bars, butter-biscuit windows, icing snow, the chocolate heart above the door. Every element hand-drawn and set up as a production-ready design kit.
Infrastructure that grows with you.
Our approach: the illustration is the foundation - a hand-drawn design kit that carries print, contour cutting and the walk-in build.
Brand world as a design kit
The Schokohaus sheets define the world: proportions, materials, embossed logo, snow edges. Every further production has to measure up to that reference - print, physical build or new motif.
POS & campaign
The illustrations became a physical campaign: large-format prints, contour cuts and a walk-in chocolate house that ended up in milka_austria's stories under #Milkaschokohaus.
What the system looks like.
From drawing to productionLarge-format print and contour cutting: the illustrations became physical - as elements for builds and POS. 
Live on milka_austriaThe built Schokohaus in Milka Austria's Instagram stories - walkable, photographable, shareable.
Similar project? Let's talk.
A short conversation is enough to see whether a system like this is worth it for you.