Cold Marketing & CRM
Outbound that doesn't sound like outbound.
We identify the companies that are actually buying right now - and address them so they reply. The CRM in the background sorts, prioritises, reminds. Measurable, scalable, no spam.
Data Blueprint
A clear data strategy instead of isolated tactics. We structure existing data, identify gaps and develop a setup that makes marketing measurable and steerable.
For whom: For companies that want to start data-driven marketing with a clear, realistically executable plan - without huge budgets or complex setups.
- Analysis of the existing data landscape (CRM, marketing tools, tracking)
- Definition of clear use cases (lead scoring, segmentation, retargeting)
- Data strategy along the customer journey
- Identification of data gaps + recommended actions
- Tool and setup recommendations for a lean, realistic setup
- Clear next steps including a simple roadmap
Three tiers, one system.
From a solid entry to a fully built-out system with complete AI infrastructure. Which tier fits you is decided by scope, not by a price tag.
01CRM Foundation
Clean CRM setup, defined audience, outreach tools connected. The basis for any predictable pipeline.
- Selection + setup of CRM system
- Outreach tool integration
- Email templates (first contact + freebie)
- Outreach analytics + reporting setup
- Data structure + hygiene rules
- No recurring costs
02Outreach EngineBest Value
Cold outreach systematised and measurable. Personalised copy, A/B testing, clean reporting on reply rate and CPC.
- Everything in CRM Foundation +
- Initial briefing: audience, offer, tone
- Concept alignment + channel choice (email / LinkedIn)
- From 3 personalised outreach pieces / month
- A/B testing + variable personalisation
- Reporting: clicks, cost per click, reply rate
3-month minimum runtime
03Lead Dominance
Fully automated lead engine with enrichment, scoring and AI-supported prioritisation. Sales focuses only on the conversation.
- Everything in Outreach Engine +
- Lead generation setup (LinkedIn, web, events)
- Automatic lead enrichment (company, contact data)
- Lead scoring + prioritisation logic
- Email system & meeting agent (AI-drafted replies)
- Calendar integration + briefings before meetings
- Monthly performance reporting
3-month minimum runtime
Individual services for CRM & Cold Marketing
Modular services that can be added on top of any tier above.
01CRM System Setup
CRM picked, set up, adapted to processes - done cleanly once.
- CRM selection + setup
- Outreach tool integration
- Email templates
- Reporting setup
02Data Campaign
GDPR-compliant data acquisition via surveys, freebies, workshops.
- Survey concept + campaign planning
- Survey agent (staff interface)
- Analysis + audience profiling
- Cost-per-record reporting
03Data Purchase
Audience defined, vendors compared, cleanly imported into CRM.
- ICP workshop
- Vendor research + comparison
- Purchase guidance
- Clean import
04Lead Engine
Leads automatically generated, enriched, prioritised - sales focuses on the conversation.
- Lead-gen setup (LinkedIn, web, events)
- Automatic lead enrichment
- Lead scoring + prioritisation
- CRM integration
- Monthly performance reporting
3-month minimum runtime
05Cold Outreach Campaign
Copy that works, tracking that measures - email or LinkedIn.
- Briefing + concept + channel choice
- ≥3 personalised pieces / month
- A/B testing + variable personalisation
- Reporting: CPC, reply rate
3-month minimum runtime
06Email System & Meeting Agent
AI-driven email analysis, automatic replies, briefings before each meeting.
- Email assistant (analysis + draft replies)
- Calendar integration
- Automated contact briefing
3-month minimum runtime
Still not sure?
Drop us a quick note about what you need - a quote, a rough estimate, or a chat. We reply within 24 h, no agency deck.
Questions we settle before every project.
What does cold outreach with CRM setup cost?
We calculate cold outreach and CRM setup by scope: the number of target contacts, the state of your data and the number of connected systems drive the price, not a package tier. A complete lead engine with generation, enrichment, scoring and routing runs as a Connected System, calculated by integrations and data situation. The recommended minimum runtime for reliable learning curves is six months. The four entry points are on the packages page.
What are realistic reply rates?
With clean targeting and personalised copy, positive reply rates range from 4 to 9 percent. Mass emails without personalisation usually achieve under 1 percent. The decisive factors are list quality, domain warm-up, segmented tone, and a clearly defined ideal customer profile.
Which CRM is right for B2B outbound?
For SMB B2B with their own sales team, HubSpot Sales Hub, Pipedrive or Attio all work well. HubSpot offers the broadest automation logic, Pipedrive is leaner for pipeline focus, Attio fits data-driven teams. We pick the CRM by process, not by marketing promise.
When does cold outreach deliver first meetings?
In the first two to three weeks results are typically zero to two meetings, since domains are warming up and variants are being tested. From week four to six the volume usually stabilises at four to twelve qualified conversations per month - depending on list volume and ICP sharpness.
Other topics, other specialists.
Transparent frame, no pitch theatre.
Every route starts with a blueprint or with the first process. From there you decide which building blocks fit your setup - on their own or combined. No lock-in, and what an entry point costs is listed together on the packages page.
All entry points and prices on the packages page →