Brand & Identity
a brand that lasts.
positioning, tone of voice and a visual system that works equally well in a pitch deck, an app, and on packaging. foundation, not decoration.
Branding Blueprint
Strategic brand build in three sessions - with direct feedback and a clear roadmap.
For whom: For founders and entrepreneurs who want to build or sharpen their brand strategically - before investing in design or campaigns.
- Workshop 1: brand analysis + positioning (values, audience, differentiation)
- Workshop 2: copywriting + tone of voice
- Moodboards + campaign benchmarks from your industry
- Workshop 3: feedback call on execution
- Blueprint PDF: your full brand strategy document
Three tiers, one system.
From a solid entry to a fully built-out system with complete AI infrastructure. Pick your starting package - upgrade any time.
01Design Manualfrom €1,200
Your visual identity sharpened, documented and made everyday-ready. Logo, colours, type, imagery - clearly defined.
- Definition of the visual brand basics (colours, type, imagery)
- Logo usage (variants, clear space, scaling, do's & don'ts)
- Design guidelines for website, social, print
- Structured design manual (PDF)
- Optional: extended manual with templates +€1,000
- No recurring costs
02Brand Automationfrom €2,500+ €50 / monthbest value
On-brand content on demand. Decks, graphics and icons straight out of your system - consistent and GDPR-compliant.
- Brand analysis of your existing brand
- Setup: on-brand decks via chat input
- Setup: consistent photos, graphics, icons via chat
- Ongoing system maintenance + updates
- Staff interface for self-service production
- Optional: graphic retainer from €850/month on top
6-month minimum runtime
03promotion campaignfrom €10,000
Strategically developed content campaign from concept to production. Brand film, photo, reels, print - assets for every channel.
- Audience analysis + campaign concept
- 1 brand film (60-90 sec.) + 1 hero video (30 sec.)
- 1 production day (max. 8h) including set design
- 15-25 edited photos + 5-7 short clips (reels/ads)
- Graphics for 2-3 channels + ad cuts (9:16, 1:1, 16:9)
- Print basics (1-2 assets)
- Pro: from €15,000 / Premium: from €25,000
Individual services for Brand & Identity
Modular services that can be added on top of any tier above.
01Corporate Design Manualfrom €1,200
Visual identity sharpened, documented, day-to-day usable.
- Visual brand basics (colours, type, imagery)
- Logo usage + don'ts
- Design guidelines (web, social, print)
- Structured design manual (PDF)
- Extended (€2,200): templates + examples
02Promotion Campaign · Basic€10,000–12,000
Focused campaign with clear core content for first visibility.
- Concept + 1 brand film (60–90s)
- 1 hero video (30s)
- 1 production day incl. set design
- 15–25 photos, 5–7 short clips
- Graphics for 2–3 channels, print basics
03Promotion Campaign · Pro€15,000–20,000
More content depth, stronger storytelling, multiple channels.
- Everything in Basic +
- 2–3 hero videos incl. ad versions
- 2 production days
- 30–50 photos, 8–15 short clips
- 4-week distribution plan + performance review
04Promotion Campaign · Premiumfrom €25,000
High-end campaign with storytelling, brand film, full-funnel content.
- 2–4 production days + scene development
- Brand film (2–4 min) + doc (6–8 min)
- 3–5 main videos, 50–100 photos, 15–25 short clips
- Full-funnel content + 6–8-week plan
- Detailed performance report
05Brand Automation Systemfrom €2,500 + €50 / Monat
On-brand content on demand — decks, graphics, icons via chat input.
- Brand analysis + setup
- Decks + graphics + icons via chat
- Staff interface
- Ongoing maintenance + updates
6-month minimum runtime
06Graphic & Design Retainerfrom €850 / Monat
Ongoing graphic work — ads, communication, presentations. Always on-brand, always fast.
- Basic: 6–10 designs / month (24–48h delivery)
- Pro: 12–18 designs / month (more complex layouts, 24–72h)
- Ads, social, internal comms, pitch decks
6-month minimum runtime
07Print / Product Designfrom €600
Idea to finished print product — design, production, logistics from one source.
- Business cards, flyers, posters, banners
- Trade-show material, textile print
- 3D wraps, print files
- Optional: production management
Still not sure?
drop us a quick note about what you need - a quote, a rough estimate, or a chat. we reply within 24 h, no agency deck.
Questions we settle before every project.
What does a full brand build cost?
The Branding Blueprint as a strategic foundation starts at €2,500 one-off. A Corporate Design Manual adds from €1,200 (basic) or €2,200 (with templates). For a full promotion campaign (brand film, photo, graphics, print), expect €10,000 (basic), €15,000-€20,000 (Pro) or from €25,000 (Premium).
When should you reposition a brand?
A repositioning makes sense when the offer, audience or competitive landscape has structurally shifted - typical triggers are a product pivot, new markets, mergers or a price-tier change. A logo redesign without a strategic foundation tends to mean more effort for less impact. The Branding Blueprint settles this in 4 weeks.
What does the Brand Automation System deliver?
We analyse your existing brand and set up a system that generates on-brand decks, graphics and icons via chat input. Setup is €2,500 one-off, ongoing operation €50 per month. Saves hours per week on pitch decks, reports and social templates.
What role does typography play in a brand system?
Typography carries 60 to 70 percent of visual brand impact - more than colour or logo. It shapes legibility, tone and recognition across every touchpoint. A thoughtful type strategy defines primary and secondary typefaces, their hierarchy and platform-specific use (web, print, motion).
Other topics, other specialists.
Transparent frame, no pitch theatre.
Every package starts with the flagship workshop. From there you decide which building blocks fit your setup - on their own or combined. No lock-in, clear prices, monthly or one-off payment.