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Brand & Identity - Service illustration

Brand & Identity

A brand that lasts.

Overview

Positioning, tone of voice and a visual system that works equally well in a pitch deck, an app, and on packaging. Foundation, not decoration.

Flagship Offer

Branding Blueprint

Strategic brand build in three sessions - with direct feedback and a clear roadmap.

For whom: For founders and entrepreneurs who want to build or sharpen their brand strategically - before investing in design or campaigns.

  • Workshop 1: brand analysis + positioning (values, audience, differentiation)
  • Workshop 2: copywriting + tone of voice
  • Moodboards + campaign benchmarks from your industry
  • Workshop 3: feedback call on execution
  • Blueprint PDF: your full brand strategy document
Melanie Holton
Your contact

Melanie Holton

Creative Direction · Brand · Performance · Campaigns

Tiers

Three tiers, one system.

From a solid entry to a fully built-out system with complete AI infrastructure. Which tier fits you is decided by scope, not by a price tag.

01Design Manual

Your visual identity sharpened, documented and made everyday-ready. Logo, colours, type, imagery - clearly defined.

  • Definition of the visual brand basics (colours, type, imagery)
  • Logo usage (variants, clear space, scaling, do's & don'ts)
  • Design guidelines for website, social, print
  • Structured design manual (PDF)
  • Optional: extended manual with templates for ongoing production
  • No recurring costs
03Promotion Campaign

Strategically developed content campaign from concept to production. Brand film, photo, reels, print - assets for every channel.

  • Audience analysis + campaign concept
  • 1 brand film (60-90 sec.) + 1 hero video (30 sec.)
  • 1 production day (max. 8h) including set design
  • 15-25 edited photos + 5-7 short clips (reels/ads)
  • Graphics for 2-3 channels + ad cuts (9:16, 1:1, 16:9)
  • Print basics (1-2 assets)
  • Pro and Premium tiers with a larger production scope
Contents

Individual services for Brand & Identity

Modular services that can be added on top of any tier above.

01Corporate Design Manual

Visual identity sharpened, documented, day-to-day usable.

  • Visual brand basics (colours, type, imagery)
  • Logo usage + don'ts
  • Design guidelines (web, social, print)
  • Structured design manual (PDF)
  • Extended: templates + examples
02Promotion Campaign · Basic

Focused campaign with clear core content for first visibility.

  • Concept + 1 brand film (60-90s)
  • 1 hero video (30s)
  • 1 production day incl. set design
  • 15-25 photos, 5-7 short clips
  • Graphics for 2-3 channels, print basics
03Promotion Campaign · Pro

More content depth, stronger storytelling, multiple channels.

  • Everything in Basic +
  • 2-3 hero videos incl. ad versions
  • 2 production days
  • 30-50 photos, 8-15 short clips
  • 4-week distribution plan + performance review
04Promotion Campaign · Premium

High-end campaign with storytelling, brand film, full-funnel content.

  • 2-4 production days + scene development
  • Brand film (2-4 min) + doc (6-8 min)
  • 3-5 main videos, 50-100 photos, 15-25 short clips
  • Full-funnel content + 6-8-week plan
  • Detailed performance report
05Brand Automation System

On-brand content on demand - decks, graphics, icons via chat input.

  • Brand analysis + setup
  • Decks + graphics + icons via chat
  • Staff interface
  • Ongoing maintenance + updates

3-month minimum runtime

06Graphic & Design Retainer

Ongoing graphic work - ads, communication, presentations. Always on-brand, always fast.

  • Basic: 6-10 designs / month (24-48h delivery)
  • Pro: 12-18 designs / month (more complex layouts, 24-72h)
  • Ads, social, internal comms, pitch decks

3-month minimum runtime

07Print / Product Design

Idea to finished print product - design, production, logistics from one source.

  • Business cards, flyers, posters, banners
  • Trade-show material, textile print
  • 3D wraps, print files
  • Optional: production management

Still not sure?

Drop us a quick note about what you need - a quote, a rough estimate, or a chat. We reply within 24 h, no agency deck.

Frequent questions

Questions we settle before every project.

What does a full brand build cost?

The Branding Blueprint is the strategic foundation: brand analysis, positioning, copywriting and tone of voice. A Corporate Design Manual builds on it, optionally with templates for ongoing production. A full promotion campaign with brand film, photo, graphics and print is the largest item in this field and is calculated by scope. What an entry point costs is listed together on the packages page.

When should you reposition a brand?

A repositioning makes sense when the offer, audience or competitive landscape has structurally shifted - typical triggers are a product pivot, new markets, mergers or a price-tier change. A logo redesign without a strategic foundation tends to mean more effort for less impact. The Branding Blueprint settles this in 4 weeks.

What does the Brand Automation System deliver?

We analyse your existing brand and set up a system that generates on-brand decks, graphics and icons via chat input. It saves hours per week on pitch decks, reports and social templates. What the build and the ongoing operation cost we settle in the call, the entry points are on the packages page.

What role does typography play in a brand system?

Typography carries 60 to 70 percent of visual brand impact - more than colour or logo. It shapes legibility, tone and recognition across every touchpoint. A thoughtful type strategy defines primary and secondary typefaces, their hierarchy and platform-specific use (web, print, motion).

Also interesting?

Other topics, other specialists.

Investment

Transparent frame, no pitch theatre.

Every route starts with a blueprint or with the first process. From there you decide which building blocks fit your setup - on their own or combined. No lock-in, and what an entry point costs is listed together on the packages page.

Free · no obligation · no agency deck