brand & identity
a brand that lasts.
positioning, tone of voice and a visual system that works equally well in a pitch deck, an app, and on packaging. foundation, not decoration.
Branding Blueprint
Strategic brand build in three sessions - with direct feedback and a clear roadmap.
For whom: For founders and entrepreneurs who want to build or sharpen their brand strategically - before investing in design or campaigns.
- Workshop 1: brand analysis + positioning (values, audience, differentiation)
- Workshop 2: copywriting + tone of voice
- Moodboards + campaign benchmarks from your industry
- Workshop 3: feedback call on execution
- Blueprint PDF: your full brand strategy document
three tiers, one system.
From a solid entry to a fully built-out system with complete AI infrastructure. Pick your level - upgrade any time.
01design manual€1,200
Your visual identity sharpened, documented and made everyday-ready. Logo, colours, type, imagery - clearly defined.
- Definition of the visual brand basics (colours, type, imagery)
- Logo usage (variants, clear space, scaling, do's & don'ts)
- Design guidelines for website, social, print
- Structured design manual (PDF)
- Optional: extended manual with templates +€1,000
- No recurring costs
02brand automation€2,500best value
On-brand content on demand. Decks, graphics and icons straight out of your system - consistent and GDPR-compliant.
- Brand analysis of your existing brand
- Setup: on-brand decks via chat input
- Setup: consistent photos, graphics, icons via chat
- Ongoing system maintenance + updates
- Staff interface for self-service production
- Optional: graphic retainer from €850/month on top
03promotion campaign€10,000
Strategically developed content campaign from concept to production. Brand film, photo, reels, print - assets for every channel.
- Audience analysis + campaign concept
- 1 brand film (60-90 sec.) + 1 hero video (30 sec.)
- 1 production day (max. 8h) including set design
- 15-25 edited photos + 5-7 short clips (reels/ads)
- Graphics for 2-3 channels + ad cuts (9:16, 1:1, 16:9)
- Print basics (1-2 assets)
- Pro: from €15,000 / Premium: from €25,000
still not sure?
drop us a quick note about what you need - a quote, a rough estimate, or a chat. we reply within 24 h, no agency deck.
questions we settle before every project.
What does a full brand build cost?
The Branding Blueprint as a strategic foundation starts at €2,500 one-off. A Corporate Design Manual adds from €1,200 (basic) or €2,200 (with templates). For a full promotion campaign (brand film, photo, graphics, print), expect €10,000 (basic), €15,000-€20,000 (Pro) or from €25,000 (Premium).
When should you reposition a brand?
A repositioning makes sense when the offer, audience or competitive landscape has structurally shifted - typical triggers are a product pivot, new markets, mergers or a price-tier change. A logo redesign without a strategic foundation tends to mean more effort for less impact. The Branding Blueprint settles this in 4 weeks.
What does the Brand Automation System deliver?
We analyse your existing brand and set up a system that generates on-brand decks, graphics and icons via chat input. Setup is €2,500 one-off, ongoing operation €50 per month. Saves hours per week on pitch decks, reports and social templates.
What role does typography play in a brand system?
Typography carries 60 to 70 percent of visual brand impact - more than colour or logo. It shapes legibility, tone and recognition across every touchpoint. A thoughtful type strategy defines primary and secondary typefaces, their hierarchy and platform-specific use (web, print, motion).
transparent frame, no pitch theatre.
Every package starts with the flagship workshop. From there you decide which building blocks fit your setup - on their own or combined. No lock-in, clear prices, monthly or one-off payment.