raiffeisen × basketball
social content from the sport scene - Raiffeisen Bank in collaboration with basketball team St. Pölten.
- industry
- banking × sport
- format
- social video · field production
- location
- St. Pölten
- timeframe
- production period
a system instead of a campaign.
Raiffeisen is closely linked to regional sport as a sponsor - including the basketball team from St. Pölten. From this partnership, content was meant to emerge that doesn't feel like classic bank advertising, but tells the story authentically from inside team life.
the challenge: sport content only works if the brand doesn't feel forced. the story had to start with the team, not the logo.
infrastructure that grows with you.
we accompanied the team on site in St. Pölten - training, game day, locker room, the small moments in between. camera close, no staging.
from the material a series of short, calm social videos emerged: focused, natural, with a tone that fits the community. Raiffeisen stays visible in the background as a partner - not as a sender.
the formats are deliberately simple, so sport and people stay in the centre. cut social-first, with clear visual language for Instagram.
four phases, from foundation to scale.
briefing & concept
2 weeksalignment with Raiffeisen and the basketball team. format definition for Instagram: short vignettes instead of classic ads. visual language, tone and narrative sharpened together.
on-site production
shoot in St. Pöltenaccompanying the team across multiple training and game days. documentary camerawork, direct access to players and staff. focus on real moments rather than staged scenes.
edit & social delivery
ongoingpost-production focused on calm, readable cuts. format adaptations for Instagram feed, reels and stories. discreet integration of the Raiffeisen brand without advertising intrusiveness.
similar project? let's talk.
a short conversation is enough to see whether a system like this is worth it for you.